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Monday, August 8, 2011

How to Oven Dry Herbs




                                      How to Oven Dry Herbsthumbnail

Do you find yourself over-buying fresh herbs only to have them spoil in the refrigerator? Now you can find out how to oven dry those herbs so that you can have them on hand for months to enhance your dishes. Some herbs, such as basil, tarragon and mint, have high moisture content and so no matter how hard you try, they will mold quickly if not dried. You can dry herbs successfully in either a gas or electric oven.


Difficulty:
 
Easy

Instructions


Things You'll Need


  • Fresh herbs
  • Baking pan or cookie sheet
  • Paper towels or baking paper
  • Tongs
  • Glass jars with airtight lids
    • 1
      Pull the best leaves from their stems. Wash them, then dry.
    • 2
      Lay one layer of paper towels on a shallow baking sheet. Place the herb leaves on the paper towel in a single layer and avoid overlapping. Cover them with another paper towel and add another layer. Continue to layer your leaves up to 5 layers.
    • 3
      Dry them in a very low oven, (180 to 200 degrees F) for 3 to 4 hours. Leave the door open so the oven does not get too hot.
    • 4
      Watch the herbs very carefully and turn them with tongs occasionally. Remove the herbs from the oven as soon as they turn crisp.
    • 5
      Allow the herbs to cool. Then, store your herbs in airtight containers, preferably glass, in a cool dark location. Herbs retain flavor and medicinal value for years. When ready to use, crumble and add to all of your favorite recipes.


Read more: How to Oven Dry Herbs | eHow.com http://www.ehow.com/how_4549049_oven-dry-herbs.html#ixzz1USxeNi3m

Wednesday, August 3, 2011

8 Things You Should Never Say to Your Husband

One of the best parts about marriage is being so comfortable with your hubby that you can say just about anything to him. But if you don’t watch your mouth, sometimes the ugly truth comes out in hurtful—not helpful––ways. Though you may have legitimate concerns to express or issues to bring up, doing so in a harsh manner can be damaging in the long term, to both your husband’s feelings and your relationship. According to Judy Ford, psychotherapist and author of Every Day Love, “Speaking kindly is a skill that couples have to learn. Everyone feels battered by life and the outside world. You shouldn’t feel that way at home.” Here, nine statements that you should never utter to your significant other––and the words that you should try instead.
1. “You’re just like your father.
“This is just a no-no,” says Julie Orlov, psychotherapist, speaker and author of The Pathway to Love. “It’s nasty and belittling, and it gets at his fear that he may be exhibiting the worst traits of his family.” If you’re about to spout a criticism like this, stop and think about what’s behind it: Maybe your father-in-law is the kind of guy who never cleans up after himself, and your husband’s habit of leaving dirty dishes around the house is getting to you. According to Ford, you should skip the insult and get right to a reasonable request, such as: “Hon, when you’re done with your sandwich, can you bring your dish over to the sink?” That way, you can achieve your goals without hurting him in the process. Photo: Shutterstock
2. “When are you going to find a new job?”
First, figure out why you want him to find a new job so badly. Do you dislike how much time he spends away from home? Do you think he can or should be further ahead career-wise? Is he not bringing home a healthy-enough salary? “Before you say anything that could be hurtful to him, think about what your own issues are,” says Ford. Be particularly careful that you're not attacking his ability to support you and the kids: “Part of how a man evaluates himself is by how well he can take care of his family,” says Ford, so insulting him in this sensitive area can be a serious blow. To avoid this, have regular talks about both of your jobs, career ambitions and budget concerns. If you have an issue with how much money he’s making, “it’s an opportunity to talk about your lifestyle and how you want to live,” she adds. The aim is to avoid putting him on the defensive, and instead work together to create the life you both want. Photo: Shutterstock
3. “My mother warned me you’d do this!”
Something must have seriously infuriated you, because what you’re doing here is letting him know that there are others in your “camp.” “You are trying to validate your ‘side’ of an argument, as though you’re marshalling an army to your side,” says Orlov. But that’s never a good idea because it’s telling him that you’re not onhis side, or on the side of your relationship. Though you should never let the opinions of others’ dictate your relationship, if there is some kernel of truth to a concern that your mother raised, think about how to address that. “Maybe your mother said ‘he’s too cheap,’” says Orlov. “Say to him, ‘why do you sometimes seem reluctant to spend money on things we need?’” Without ganging up on him, that could open up a discussion about money worries that stem from his childhood, for example. “Room is now cleared for creative problem-solving,” says Orlov. And if you’re just lashing out? Hold your tongue and focus on the root of what’s making you mad. In the end, coming to a solution together will make you feel better than unleashing hurtful words. Photo: Shutterstock
4. “Just leave it––I’ll do it myself!
This is hurtful in two ways. First, it gets at your husband’s elemental need to be a provider, supporter and capable person in the house. Second, it’s just plain demeaning for any adult to hear that his efforts are sub-par. Do this too often and your husband might think, “I can never do anything right or anything that’ll please her,” says Ford. A better choice is to pick your battles. If he’s in the middle of a task and you think that he’s doing it wrong, evaluate whether it really matters, keeping in mind that, just because he’s doing something differently than you would doesn’t mean that he’s doing it wrong—he is, after all, an adult too. Sure, if he’s about to hurt himself or someone else or break something, kindly step in. But if he’s just loading the dishwasher in a way that drives you nuts? Let it be. Photo: Thinkstock
5. “You always... [fill in the blank]” or “You never... [fill in the blank]”
“These are two phrases I advise couples never to use,” says Ford, “because they set up an instant, negative tone; they halt communication and they put the other person on the defensive.” These blanket statements can make your husband feel unfairly attacked, and chances are he’ll just fire back with all the times he did help. If there are legitimate problems you’d like to address (he really does tend to leave his tools all over the garage floor or often forgets to put gas in the car after driving it), avoid generalizing and try to focus on the issue at hand while also communicating how his actions make you feel: “When you come home with an empty tank of gas, I feel like you don't care about the next person who has to drive the car—which is usually me.” Then add the phrase “would you be willing...,” suggests Ford. Try: “Would you be willing to fill up the car when it gets below a quarter tank?” Most men are willing to do most anything that’ll make you happy––it’s all in how you ask. Photo: Shutterstock
6. “Do you really think those pants are flattering?”
Are you trying to hint that he’s putting on weight? Because saying the above, says Ford, is not getting anything concrete across. You may think that you’re subtly conveying the message, but instead you’re insulting his looks without showing any genuine concern for his health. Instead, start with something you like about how he looks: “When you wear that blue shirt, it really makes me appreciate your gorgeous blue eyes.” Then broach the topic of his weight gain by framing the comment so it’s about his health, not looks: “Honey, what do you think about us both starting after-dinner walks?” When you’ve softened up your approach, you have more room to make other, helpful suggestions. Photo: Thinkstock
7. “Ugh, we’re hanging out with him again?
There’s nothing wrong with your guy having a friend whose company you don’t love—no one says spouses are required to adore each other’s friends, especially that one college pal who likes to pretend he and your hubby never left the frat house. What is wrong is insulting your man’s choice of friends. Your disdain may also suggest that you’d prefer to pick his friends for him—and no one wants to be told who they should be pals with. A better choice: “Oh, honey, you know I don’t always enjoy doing the same things as you and George, so why don’t you plan a guys’ night instead?’” suggests Ford. Remember, there’s no marriage rule that says you two have to do everything together; he might actually be relieved to have a little guy time with his pal that doesn't involve him having to worry if you’re having fun or are offended by his friend’s jokes. (And keep this in mind: If a friend is really awful, your husband is much more likely to see that on his own, over time, whereas if you nag him to drop the dolt it may never happen.) Photo: Paul Bradbury / Getty Images

8. “Please watch the kids. But don’t do this, take them here or forget that...”
This is a classic nervous-new-mom move: When you’re in anxiety mode, it can be hard to let go of childcare tasks (even though you would love to have more help). It’s also an attitude that can become a habit no matter how long you’ve been a mom, leading to some very unhealthy feelings: You may become resentful because he doesn’t pitch in, but you don’t always give him room to, either. At the end of the day, no husband is going to be inspired to be a better, more hands-on and involved dad if his every effort is shot down, says Orlov. “If he always feels like he’s wrong, he’ll only start to disconnect emotionally.” So let Dad be Dad. Trust that he knows as well as you do how to keep a child clean, safe and fed—even if his definitions of those tasks are slightly different than your own. That said, if there are things he needs to know, like how to use the stroller or what the pediatrician’s phone number is, definitely give him the rundown. Photo: Shutterstock

Article originally appeared on WomansDay.com.

Sunday, July 31, 2011

About Marketing


 About Marketingthumbnail
Marketing is the all-encompassing process of getting a product or service in the hands of your customers. The steps involved include market analysis, product creation, advertising strategy and distribution. This article addresses how these four key components fit together within the marketing process.
  1. History

    • The actual word "marketing" wasn't coined until 1884, and it was used more in an abstract sense: where to sell what, and when. Considerations such as customer needs, supply and demand, and distribution didn't come into play until the Industrial Revolution.
      The advent of international trading opportunities, coupled with increasing variation in product supply and demand, necessitated a more systematic approach to retail. By the 19th century, marketing had become a technical field of study incorporating both economic and psychological approaches within marketing practices.

    Function

    • A good marketing plan is the treasure map to a business' success. A well-marketed product finds the customer, gets her attention, and fills a need or want. These principles apply both online and off-line.
      Every business has its own brand and place in the market. How a business markets its products must fit the company's overall purpose. Cost factors, distribution routes, product category and advertising style are all dictated by the company's brand and capabilities within the marketplace.

    Features

    • While each aspect of marketing is different, all are needed to create a cohesive marketing plan. Market analysis determines what product is needed. Product need determines advertising strategy. Advertising strategy determines distribution channels.

    Considerations

    • The most important part of the marketing process is the market analysis. Researching your business environment and customer needs is the only way to find holes in the demand-supply cycle where your product or service can fit.
      Keeping abreast of competitors' products provides information on what the market is lacking. Knowing customer habits and preferences will help in identifying customer needs within your business environment. The information gathered from the market analysis will suggest what product to create, how to advertise it and how to distribute it.

    Misconceptions

    • It's not uncommon to see the words "advertising" and "marketing" used interchangeably, though the two don't mean the same thing. While advertising is a substantial part of a marketing plan, it doesn't incorporate the research aspects needed to promote a product. Marketing is the process; advertising happens when it's time to promote the finished product. And while market research information does play a substantial part in how the advertising is carried out, advertising is but a part of the marketing model.


Read more: About Marketing | eHow.com http://www.ehow.com/about_4574325_marketing.html#ixzz1ThioPRg6





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